VERDUU PERFUMES
Verdúu Brand Launch
THE CHALLENGE
Verdúu is an emerging perfume company where one of the most famed perfumers in the industry collaborates with up-and-coming fashion designers to create a line of personalized perfumes. The challenge was to make them stand out from other perfume brands and make their collaboration concept clear.
THE SOLUTION
We launched the packaging, web site and social media where the perfume was displayed to highlight the designers and their collections. They were named the "Brand to Watch" by L'Uomo Vogue.
Online
The web site featured the fragrances first and then highlighted each designer behind the fragrances.
Each designer’s story was featured in the designers section of the site.
Each designer’s most recent collection was also featured in the lookbook section of the site.
Social Content / Management
Verdúu’s instagram was also a mix of fashion and fragrance
Catalog
The Catalog also went into further detail about each designer and the perfumer behind the brand. (click to enlarge)
Samples
Samples told the story of the designer on the back and cross-promoted both the fragrance and the fashion designer.
Credits
Creative Director / Photographer: Bjorn Jonas
Art Director / Designer / Set Designer (Product): Lori McMichael
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