SAMSUNG
Samsung Galaxy S II
THE CHALLENGE
For years, Apple had cornered the market for Smart Phones. Public perception was that there was no competition, and their loyal following was so religious they were not aware that Samsung had outsmarted them with more advanced features.
THE SOLUTION
These Galaxy S II spots poked fun at Apple Fanboys, letting everyone know “The Next Best Thing is Already Here” with Samsung Smart Phones.
TV
4G Camping
Turn-by-Turn Navigation
Credits
Agency: 72andSunny
CCO: John Boiler
CD: Tim Wolfe, Michael Bryce
CW: David Stolberg
Designer/Art Director: Lori McMichael, Jake Kahana, Director: Michael Downing
We the Urban x VS PINK for Black History Month
Olly
We the Urban
James Allen Jewelry
Verdúu Perfumes
Spectrum Journal
Spectrum Boutique
Core Water
ODDA for Pride
Autograph Hotels
YouTube
Pepsi Brand Launch
Hypebae
Target Summer
Target Holiday
Samsung Galaxy Note
Samsung Gallaxy S II
K-Swiss Shoes