Olly
Our goal was to launch Olly Vitamins at Target stores with a striking visual approach that would show customers that vitamins didn’t always have to be a drag. With the hashtag, #eatlifeup and an emphasis on their smiling logo, the striking visuals show the poppy, positive benefits of their delicious chewy vitamins, and separates them from other Vitamin brands in a way that’s in stride with Target’s style.
Social
Vitamins made to aid in stress, energy, sleep, glowing skin and a multivitamin for women and kid are brought to life online with Olly vibes.
Eye-catching spreads gives vitamins a playful spin with fun copy that shows the benefits of Olly Vitamins.
Credits
Agency: Yard NYC
Photographer: Lacey Photographer
CCO: Stephen Niedzwiecki
Copywriter: Jacquie Osman
Designer: Ahyoung Moon
Art Director: Lori McMichael, Nimrat Brar
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