AUTOGRAPH COLLECTION HOTELS

A Collection of Boutique Hotels

THE CHALLENGE

Every hotel in Marriott’s Autograph Collection is handpicked for its distinctiveness. We wanted to introduce each hotel’s unique story while making it clear it was part of a larger collection of amazing hotel experiences.

THE SOLUTION

With the idea, “Exactly Like Nothing Else,” we introduced each hotel’s unique story by the number in which they joined the collection. We launched with No. 78, The Cotton House Hotel, and from here, designed custom numbers and stories for each hotel. The collection is now well over 200 as this system remains in place.

Print, Esquire Magazine

To launch the Ccampaign, we interviewed Interior Designer, Lázaro Rosa Violán about his inspiration for the beautiful Cotton House Hotel in Barcelona.

Here we were able to show off the No.78 as featured in the collection, describe all of the ways that the Cotton House Hotel is Exactly Like Nothing Else, and drive people online to see the film.

Online

On the Autograph website, we launched the campaign with the film of the Cotton House Story and linked out to other hotels in the Autograph Collection.