WE THE URBAN

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We The Urban Shop Launch

THE CHALLENGE

We The Urban creator Willie Green is the positive affirmation star of Instagram. With nearly 6M followers, extending his brand into a clothing line and shop was a natural next step but not a slam dunk. People needed to feel as comfy and connected with the clothing as they did the social feed, and not see it as just another merch launch.

THE SOLUTION

We opened the shop with the message, “Handle With Care,” a special reminder for those who wear the clothing of who they are, what they stand for, and their worth. The look is cozy and premium, and the color palette is rich and warm and feels akin to the We The Urban vibe. We also made a fun Tote as well as posters with daily affirmations. We ran the images on WTU social media, and the clothing sold out within just a few weeks.

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Credits

Role: Art Director / Designer

Agency: Remember, I Love You
Creative Director: Marissa Shrum
Photographer: Breyona Holt

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LM