TARGET
Holiday Campaign
THE CHALLENGE
Holiday shopping is a big deal every year, for better or for worse. Target shoppers are known to be super amped and wait outside the store on Black Friday to get the best deals and check everything off their list at one store, so we had to serve their expectations well.
THE SOLUTION
This is a holiday hype campaign to get people prepped for seasonal shopping, brought to you by the Deals Duet. We remade classic carols into what Mashables called one of the 12 most memorable campaigns of the year.
TV
Online
Credits
Agency: 72andSunny
CCD's: Glenn Cole, John Boiler
CD's: Jan Livingston-Mokhtari, Bekah Sirrine
Art Director/Designer: Lori McMichael
CW: Eric Burnett, Alex Spott
Director: Jorma Taccone
We the Urban x VS PINK for Black History Month
Olly
We the Urban
James Allen Jewelry
Verdúu Perfumes
Spectrum Journal
Spectrum Boutique
Core Water
ODDA for Pride
Autograph Hotels
YouTube
Pepsi Brand Launch
Hypebae
Target Summer
Target Holiday
Samsung Galaxy Note
Samsung Gallaxy S II
K-Swiss Shoes