YOUTUBE
Sci Show Channel Creator Campaign
THE CHALLENGE
Youtube had TONS of content that a lot of people didn’t know existed. As a treasure-trove of videos, Youtube wanted to elevate some of their favorite creators to show just how great their channels are.
THE SOLUTION
SciShow is a fun and quirky Science channel with hundreds of videos that answer everything from "Why Does Cilantro Taste Like Soap?" to "Why Do We Have Body Hair?" In this campaign, we lead with the line “You Make Curiosity Contageous,” and spread fun science facts to the masses. Since then, we've seen SciShow’s subscribers jump by over 1M people, coming in at over 3M subscribers and 360M views.
On Youtube
For this campaign, we partnered with Google and Sci Show to make a playlist in answer to 10 of The World’s Most Asked Questions with science.
Case Study Video
TV
These spots showcased Sci Show’s creators and gave an overview of their fun and educational antics.
Interactive Online Quizes
To spark curiosity online, we created interactive banners with SciShow quizzes. The facts could be further explained by watching the correlating SciShow Episode.
Science Facts All Over Town
We also had a massive digital and OOH campaign with fun science quizzes and facts running all over NYC, LA, and Chicago, and did subway takeovers to enlighten people on their daily commute.
Credits
Agency: Co: Collective
ECD: Tiffany Rolfe
CD: Xavier Teo
ACD/Writer: Eugene Fuller
ACD/Art Director and Illustrator: Lori McMichael
Art Director and Illustrator: Mindy Benner
Production: Caviar
Digital: Hook
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