CORE WATER

Social Content Creation

THE CHALLENGE

We were charged with creating a social content flow across seasons for Core, a relatively new brand that was trying to establish their place in the market and appeal to a younger generation of hydrators.

THE SOLUTION

We rallied under the idea of being “True to the Core.” Creating a consistent stream of social content, we brought to life various expressions of this idea through lifestyle and product photography.

Credits

Agency: Annex 88
Photography: Lena Nicholson
Creative Direction: Doug Tetreau
Art Director: Lori McMichael