GATORADE
Gatorade G Moments
THE CHALLENGE
Gatorade had just simplified their packaging from spelling out "Gatorade" to "G." Now we needed to define what it meant to be G.
THE SOLUTION
This campaign celebrates the chest pounding, hype bringing and bleacher stomping moments that define sports—we called them G Moments. When we see one happen, we celebrate and go, "THAT'S G."
G Moments in Print
We ran G Moment highlights in ESPN and Sports Illustrated as they happened.
G Moments Online
We also celebrated key moments in sports online with ‘That’s G.’
Outdoor
To show the world what we mean by ‘That’s G,” we covered key locations like Time’s Square, Yankee’s Stadium, and the streets in Los Angeles with our Gatorade athletes.
The G Chant
We then created the G Chant — a stadium cheer that would get people’s feet stomping and hands clapping for big moments in sports—The “We will rock you” of our generation. We introduced the G Chant through broadcast and played it in stadiums on the jumbotrons during G Moments.
The G Chant In Stadiums
The G Chant played in professional, college-level, and high school stadiums whenever a G Moment happened. And you could download the .mp3 to your phone for whenever you want to celebrate your own G Moment.
Credits
Agency: TBWA/Chiat Day
Global ECD: Lee Clow
GCD: Jimmy Smith
CD: Jayanta Jenkins
ACD: Donna Lamar, Javier Castillo
Designer/Art Director: Lori McMichael
Director: Joe Pytka
Writer: Kamal Harris
We the Urban x VS PINK for Black History Month
Olly
We the Urban
James Allen Jewelry
Verdúu Perfumes
Spectrum Journal
Spectrum Boutique
Core Water
ODDA for Pride
Autograph Hotels
YouTube
Pepsi Brand Launch
Hypebae
Target Summer
Target Holiday
Samsung Galaxy Note
Samsung Gallaxy S II
K-Swiss Shoes