YOUTUBE

YouTube SciShow Illustrations

It's not often you get to create illustrations for a campaign that is both fun and educational, but with this YouTube campaign we were able to do just that. YouTube showcased their beloved SciShow channel to demonstrate how great their content creators are. SciShow is a fun and quirky Science channel that reveals everything from "Why Does Cilantro Taste Like Soap?" to "Why Do We Have Body Hair?"  In addition to this 360 campaign, I was able to do the following illustrations for the out of home portion of this project.

Case Study Video

Credits

Agency: Co: Collective
ECD: Tiffany Rolfe
CD: Xavier Teo
ACD/Writer: Eugene Fuller
ACD/Art Director and Illustrator: Lori McMichael
Illustrator: Mindy Benner
Production: Caviar
Digital: Hook